Snoop Dogg's latest NFT collection on Telegram sells out rapidly, signaling potential revival in NFT market.
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Snoop Dogg’s NFT Collection Sells Out in Record Time
In a surprising turn of events, American rapper Snoop Dogg has once again captured the spotlight by selling out his latest non-fungible token (NFT) collection on Telegram in just 30 minutes. This rapid sellout defies recent trends suggesting the NFT market is waning, potentially signaling a resurgence in interest.
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Breaking Down the Collection
The collection, powered by the TON blockchain, comprises nearly one million NFTs inspired by Snoop Dogg’s iconic style. Items in the collection include vintage cars, swag bags, digital dogs, and marijuana-themed objects. The sale generated a staggering $12 million, according to Telegram founder Pavel Durov, who shared the news on X (formerly Twitter).
A New Chapter for NFTs?
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While the NFT market has seen a significant decline in recent months—with volumes plunging 61% in the first quarter of 2025 compared to the previous year—Snoop Dogg’s successful launch could mark a turning point. The NFT lead at TON, known as Zenith, speculated that this event might herald a new narrative for NFTs, despite the recent downturn. Zenith’s comments on X highlighted the unique utility of Telegram Gifts, which can be displayed on user profiles or converted into the platform’s in-app currency, Stars.
Snoop Dogg’s Continued NFT Influence
Snoop Dogg has been a prominent figure in the NFT space since 2021. His previous ventures include the Snoop Dogg Passport Series and the Doggies NFT collection in partnership with The Sandbox metaverse. His latest success on Telegram may encourage other brands and Web3 IPs to explore similar ventures, as noted by Zenith.
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Market Implications
The rapid sellout of Snoop Dogg’s collection offers a glimmer of hope for the NFT market, which has been struggling with declining volumes and sales. As the blockchain minting and secondary market for these NFTs are set to go live in 21 days, the industry will be watching closely to see if this marks the beginning of a broader recovery.
Emily brings a decade of expertise in blockchain technology and decentralized finance (DeFi). She specializes in market trends and regulatory developments, providing in-depth analyses that resonate with seasoned investors and beginners alike. With a background in financial journalism, she is dedicated to bringing clarity to the fast-paced world of crypto.
