OpenAI has shifted its position on AI legislation by endorsing California’s AB 3211 bill, which aims to require watermarks on content generated by artificial intelligence. This move comes after the company, known for its ChatGPT AI, previously opposed another AI-related bill, SB 1047.
According to recent reports, Jason Kwon, OpenAI’s chief strategy officer, expressed support for AB 3211, which mandates that AI-generated images, videos, and audio clips carry a watermark in their metadata. Kwon emphasized that such labeling would help users distinguish between AI-generated and human-made content, particularly in the context of growing concerns about misinformation during political campaigns.
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Kwon stated, “New technology and standards can assist people in identifying the origins of the content they encounter online, reducing confusion between human-generated and photorealistic AI-generated material.”
Other major companies, including Microsoft and Adobe, are also reportedly backing the bill.
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While OpenAI supports AB 3211, it previously expressed concerns about SB 1047, a different AI-related bill introduced by California State Senator Scott Wiener. SB 1047 would require AI developers to conduct safety testing on specific models, a requirement OpenAI warned could stifle innovation and drive talent away from California.
In a letter dated August 21, Kwon cautioned that SB 1047 could hinder AI development in the state, urging the U.S. to provide clearer guidelines for AI developers that balance innovation with public safety.
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California lawmakers have been particularly active in 2024, attempting to introduce 65 bills focused on AI regulation. Among these efforts are initiatives aimed at ensuring algorithmic fairness and protecting the intellectual property of deceased individuals from AI exploitation.
As of August 26, AB 3211 has passed its second reading and is slated for a third reading. If approved by the end of the legislative session on August 31, it will advance to Governor Gavin Newsom’s desk for signing or veto by September 30.