Bitcoin's media spotlight dims in Q2 despite reaching new heights, report reveals.
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Bitcoin Struggles for Media Attention Despite Record Highs
In a surprising turn, Bitcoin’s media presence saw a notable decline in the second quarter of 2025, despite the cryptocurrency achieving an all-time high. According to a report by market intelligence firm Perception, major news outlets like The Wall Street Journal, the Financial Times, and The New York Times collectively published a mere 13 articles on Bitcoin during this period.
Polarized Media Landscape
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The report highlighted a fragmented media narrative surrounding digital assets, with 1,116 articles published across 18 mass media outlets. Despite the volume, the coverage was characterized by a “deeply polarized narrative landscape.” Of these articles, 31% were positive, 41% neutral, and 28% negative, indicating a significant divergence in media sentiment.
Notably, elite financial publications contributed minimally to the coverage, with The Wall Street Journal publishing only two articles, and the Financial Times and The New York Times together accounting for 11 articles. This trio represented just 2% of the total Bitcoin-related media output in Q2.
Diverse Reporting Narratives
Perception’s analysis identified three distinct reporting styles among major outlets: “enthusiastic adoption” from Forbes and CNBC, “willful blindness” from The Wall Street Journal and the Financial Times, and “persistent skepticism” from traditional media. This disparity in coverage has left a gap that high-volume financial media like Forbes and CNBC have filled with extensive reporting.
Forbes focused on topics such as retail adoption and Bitcoin mining, while CNBC delved into banking, finance, and market analysis. Traditional outlets, meanwhile, often concentrated on crime and controversy, further polarizing public perception.
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Information Asymmetry and Its Implications
The report concluded that this uneven media landscape contributes to significant “information asymmetry,” leaving investors who rely on elite financial media “systematically underinformed” about Bitcoin and its transformative potential. This gap in coverage could have substantial implications for market participants and the broader understanding of cryptocurrency’s role in the financial sector.
For further insights into the evolving media dynamics around Bitcoin and cryptocurrency, you can explore the full report by Perception.
Sophia is a pioneer in the world of Web3 and NFT ecosystems. With extensive experience in digital art and tokenomics, she breaks down the intricate relationships between creativity and blockchain technology. Her unique perspective bridges the gap between technology and culture.
